Google Street View

For the past 7 months or so, I’ve been enjoying a gig that combines two of my favorite things: Photography and small businesses.

As a Google Trusted Photographer, I create really cool virtual tours for local businesses. Street View tours not only make a business look GREAT, they improve search results by adding a “See Inside” button, which also shows up on Google Maps and on their Google Places page. It’s easy to embed the tour on a website or share it on social media. Check it out, here’s the resurrected Pizza Man (the retractable roof on the second floor is a must see – just head for the stairs):

The process is simple: I come in with my camera on a tripod, set it up at various locations to create a logical walkthrough of the space, and shoot high resolution images at each location. After the shoot, I use software to stitch the images together into insanely high resolution “equirectangular” images and import them into Google’s proprietary software. There, the flat images are wrapped in 3D space into spherical images, and I then arrange them in the proper position and orientation over a satellite view of the business. Once completed and published, a business’ Street View tour is available online and hosted by Google for as long as they’re in business.

Street View has proven to be a great way for Rose’s Flower Shop in Wauwatosa to show off their beautiful gallery:

…and and a fun way for Door County visitors to recall their trip to Al Johnson’s – goats and all:

Know any business owners who might be interested in Street View? Please share! For more information and a quote, click here.

Welcome to Signal Path

Signal Path

I’m proud to announce the launch of Welcome — have a look around.  Any questions? Please Ask!

The idea, and name, of Signal Path comes from the world of music recording.  The signal path is everything that happens to the “dry” signal (the original performance that is recorded) before it is committed to tape.  A master recording engineer uses skill and art along the signal path to create a recording enhances the performance.  The goal of Signal Path is to take your original idea — your voice — and enhance it using the tools, skills and experience that I have gained in my 12 years working in design and development, resulting in a product that brings your idea to life at the highest possible level.

Vaccuum Tube

The process is simple and proven, and focused on the customer. It reminds me of a simple tool, the vacuum tube.  There are shortcuts and newer ways to make noise, but you will lose authenticity and connection to your audience.  By understanding your customer, and placing their needs at the start of the design process, you ensure that your product will connect.  It’s about connecting, and shortcuts won’t get you there.

Thanks for taking the time to visit!